Hi! I'm Nate.
I am a data-driven and results-oriented marketing leader with 15 years of experience and 9 years in leading teams. My expertise lies in leading cross-functional change and innovation projects, influencing teams and business units of all sizes to deliver impactful outcomes.
I excel at the intersection of marketing, data, and technology, leveraging my background in each to create new capabilities that apply the latest innovations in tech. My experience encompasses both D2C and B2B business models and spans various industries, including healthcare, editorial, E-Commerce, and CPG.
This diverse background enables me to leverage best practices and strategies from a range of businesses and apply them in unique ways to help teams unlock new opportunities.
Digital Marketing (10 yrs)
Building & Leading Teams (9 yrs)
Integrating and Extending
MarTech Stacks (6 yrs)
Brand Marketing (4 yrs)
Building Digital Products (2 yrs)
Client Solutions &
Sales Engineering (2 yrs)
Software Engineering (2 yrs)
I find consumer psychology fascinating.
I leverage technology and process as force multipliers.
EXPERIENCE
2020-Present
Director, Marketing Innovation
and Measurement
Associate Director, Performance Marketing
Sr. Performance Marketing Manager
Allergan Aesthetics, AbbVie
I am a senior leader helping to build out and scale our fully in-house paid media team leading two teams focused on digital innovation and marketing data operations, whose work spans media plan budgeting and management, new channel and audience activation, the creation of new measurement frameworks and capabilities, product partnership, and data governance and operations. In this role, I’ve had the opportunity to create an impact at all levels of the organization in marketing innovation and strategy, team leadership and development, and organizational alignment and industry engagement.
2018-2020
Sr. Growth Marketing Manager
Growth Marketing Manager
theSpotlyte.com, Allergan, Inc.
As the first marketing hire, I was responsible for setting and achieving our user acquisition targets through our marketing and product strategies. I directly set up and managed 5 marketing channels, and coordinated with x-functional teams (editorial, product, engineering) to achieve business success.
Spotlyte (theSpotlyte.com) was an in-house, innovative editorial hub of curated, expert content helping people discover how beauty and medical aesthetic treatments may fit into their routine.
2015-2018
AHAlife
Director of Growth
Product Manager, Consumer
Responsible for leading a team of 5 marketers on the D2C side of our online marketplace across site, CRM, paid search, paid social, and affiliate channels. We developed and executed marketing strategies, promotions, and events in partnership with copywriters, designers, and merchandisers to acquire and connect consumers to the many eclectic merchants and luxury goods on our platform.
2013-2015
Client Solutions Team Lead
Client Solutions Specialist
OrderGroove, Inc.
Responsible for building out and managing a technical team to integrate and support existing clients that included both SMBs and large enterprise accounts. We worked to engineer, build, and implement new product features and platform enhancements for our e-commerce clients in a variety of verticals while also providing timely customer support.
Ordergroove, a market leader in subscription technology, enables subscription and membership experiences for the world’s largest and most innovative brands including L’Oréal, Dollar Shave Club, and Petsmart.
2009-2013
General Mills
Marketing Business Analyst
Promotion Marketing Planner
Associate Promotion Marketing Planner
EDUCATION AND CERTIFICATIONS
2020
Mastering Retention & Engagement Course
Reforge
Learn proven frameworks to retain, activate, and engage users
2019
Advanced Growth Strategies Course
Reforge
Build and communicate a holistic growth strategy, and identify opportunities to evolve how you grow
2005-2009
University of Minnesota - Twin Cities
Bachelor's Degree
Majors: Marketing & International Business
Minor: Computer Science
Spring 2008
Study Abroad Program
East China Normal University, Shanghai
Concentration: Mandarin, International Business
2001-2005
High School Diploma
North High School, North St. Paul, MN
SKILLS AND TOOLS
Business Management
Business Modelling, Revenue / Demand Forecasting,
Campaign and Business Analysis
Marketing
Test Design, Campaign and Audience Optimization, Audience Journey Mapping, Branding, Copywriting, CRM, Paid Media
Product
Product Management, Agile Planning Processes (e.g. scrum, big room planning), Data Architecting, Javascript, HTML, SQL
MarTech
Segment, Tealium, Braze, Mailchimp, GTM, LiveRamp, GMP
Data
Snowflake, BigQuery, MySQL, Atlan, Fivetran, Funnel.io, Zapier
Design
Figma, Canva, Photoshop
Project
JIRA, Confluence, Miro,
Smartsheet, Airtable
Reporting
MixPanel, Heap, Tableau, Looker Studio, Power BI, Google Analytics, Dash Hudson, Sprout Social, SEM Rush, Moz
EXPERTISE
I'M AN INNOVATOR
I love tackling challenges by breaking down problems into smaller pieces and distinct solvable issues. The agile graphic showing the evolution of a skateboard into a car is the perfect visualization of my approach. My personal method is accentuated by a heavy use of software and references to experiences from a variety of industries to arrive at unexpected but impactful solutions.
I'M A LEADER
I work to empower the people relying on me, by championing their initiatives, removing blockers, and most importantly guiding and elevating through my inquisitive nature and wide experiences - whether it's through an informal mentorship, a direct team leadership role, or a seat on an advisory board.
I'M A RESEARCHER
I am passionate about validating ideas and hypotheses through data and research grounded in real world events and situations. I enjoy challenging myself and those around me to pursue alternative datasets or research methods and connect them in new ways to better measure the impact of our strategies and initiatives.